Casper mattresses allow people to get a good night’s sleep so you can be energized and refreshed the next day. Sleeping commuters need Casper’s help. In this campaign, Casper targets these individuals by sending out a crew that rides the subways and buses, placing a sample of the memory foam in the commuters’ laps while they sleep. The sleeping commuters will awake to find their Casper Cube with a discount code for a Casper mattress.